Locate foreign ads at sites like japander.com in which celebrities endorse products that they don’t pitch on their home turf. Ask friends or classmates to rate the attractiveness of each celebrity, then show them these ads and ask them to rate the celebrities again.

Does the star’s “brand image” change after it’s paired with cheesy ads? Based on these results, what advice would you give to a manager who has to choose among endorsement offers for a famous client?

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