Many colleges boast unique rituals in which students engage in some scripted group activity, though in recent

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Many colleges boast unique rituals in which students engage in some scripted group activity, though in recent years, some institutions have abolished these because of safety concerns or because the rituals encourage underage drinking. Casualties include spring couch burning at the University of Vermont, and Texas A&M’s bonfire on the eve of the annual football game against the University of Texas (the bonfire ritual has since been revived off campus). However, UC–Santa Barbara still offers an Undie Run. Naked Harvard students let off steam just before finals in The Primal Scream, and Yale seniors run naked through campus libraries at the end of each semester to toss candy at underclass students as they cram for finals. Denison University celebrates Naked Week and Tufts has a Naked Quad Run. What is your feeling about these rituals? Should universities encourage them?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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