This chapter discusses the perils of cultural appropriation, where a company borrows symbolism from a specific culture

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This chapter discusses the perils of cultural appropriation, where a company borrows symbolism from a specific culture for its own purposes. While many critics abhor this practice, others point to the role that fashion plays in exposing people to other cultures. What’s your take—is cultural appropriation a problem, or just a “compliment” for the culture that provides the symbols?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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