Marketers are increasingly looking at the opportunities offered by older consumers. How will the number of adults
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Marketers are increasingly looking at the opportunities offered by older consumers. How will the number of adults 65 and over change between 2005 and 2010? What about 2005 and 2020? (Hint:
visit www.census.gov and look under statistical abstract.)
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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