Measure their cognitive age and the variables that presumably influence it. Do the variables appear to cause

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Measure their cognitive age and the variables that presumably influence it. Do the variables appear to “cause”

cognitive age? Try to ascertain if cognitive age or their chronological age is more influential on their consumption behavior.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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