Measure their cognitive age and the variables that presumably influence it. Do the variables appear to cause
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Measure their cognitive age and the variables that presumably influence it. Do the variables appear to “cause”
cognitive age? Try to ascertain if cognitive age or their chronological age is more influential on their consumption behavior.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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