Neutrogena is a manufacturer of personal care products for young adults. The company would like to extend

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Neutrogena is a manufacturer of personal care products for young adults. The company would like to extend its facial cleansers product line. Design

(a) a qualitative; and

(b) a quantitative research design for the company focused on this objective.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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