Why is observation becoming a more important component of consumer research? Describe two new technologies that can

Question:

Why is observation becoming a more important component of consumer research? Describe two new technologies that can be used to observe consumption behavior and explain why they are better to use than questioning consumers about the same behavior.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

Question Posted: