New types (or more often, updated versions of old types) emerge from popular culture on a regular

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New types (or more often, updated versions of old types) emerge from popular culture on a regular basis, whether they are shredders, tuners, or geeks. In recent years, for example, some analysts identify the resurrection of the hipster. One source describes a person who follows this lifestyle as someone with a complicated hairstyle (dyed black or white-blonde) who reads Nylon magazine; listens to indie rock; majored in art or writing; drinks Pabst Blue Ribbon beer; wears tight black pants, scarves, and ironic T-shirts; and is addicted to coffee and cigarettes and denies being a hipster!91 How valid is this lifestyle type in your area? Can you identify people who belong to it or to a similar group? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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