People react to other, similar stimuli in much the same way as they responded to an original

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People react to other, similar stimuli in much the same way as they responded to an original stimulus. What is this phenomenon, and how does it work?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 04:08 AM

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People react to other, similar stimuli in much the same way as they responded to an original

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Consumer Behavior Buying, Having and Being

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