P&G would like consumers to engage in __________ for its consumer products. a. counteractive construal b. evaluative

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P&G would like consumers to engage in __________ for its consumer products.

a. counteractive construal

b. evaluative criteria

c. prevention motivation

d. habitual decision making

e. social scoring

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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