Pick a product of interest and, with several fellow students, complete enough interviews to fill the relevant
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Pick a product of interest and, with several fellow students, complete enough interviews to fill the relevant cells in Table 6–2 using the four questions in the text. Develop an appropriate marketing strategy based on this information.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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