Review a number of popular media which are published in countries in southern europe as well as
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Review a number of popular media which are published in countries in southern europe as well as media targeted for northern european countries. how do the ads’ depictions of family seem to differ by region? in what sorts of consumption situations do they seem highly similar? Why?
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Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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