See if you can demonstrate the risky shift. Get a group of friends together and ask each

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See if you can demonstrate the risky shift. Get a group of friends together and ask each to privately rate the likelihood on a scale from 1 to 7 that they would try a controversial new product (e.g., a credit card that works with a chip implanted in a persons wrist). Then ask the group to discuss the product and rate the idea again. If the average rating changes, you ve just observed a risky shift. L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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