Trace a referral pattern for a service provider such as a hair stylist; track how clients came

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Trace a referral pattern for a service provider such as a hair stylist; track how clients came to choose him or her.

See if you can identify opinion leaders who are responsible for referring several clients to the businessperson.

How might the service provider take advantage of this process to grow his or her business? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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