Several major advertisers including Corona beer have come under fire recently for showing allegedly racist ads that
Question:
Several major advertisers including Corona beer have come under fire recently for showing allegedly racist ads that favor white people over black people. In a Facebook ad for Dove body wash, a black woman removes her brown shirt and the ad then reveals a white woman in a light shirt (Dove later apologized). This is not a new problem: A soap ad that ran in the early 1900s featured a white child asking a black child, “Why doesn’t your mamma wash you with Fairy soap?” In 2017 the skin care company Nivea ran a deodorant ad that read, “White is purity.” White supremacists on the internet loved it In what some have labeled the most racist ad ever made, a 2016 commercial for the Chinese company Qiaobi’s laundry detergent shows an Asian woman who shoves a detergent pod into a black man’s mouth and puts him in a washing machine, from which he emerges as a light-skinned Asian. While you would think these ads are screened for such insulting content, apparently many still make it through. Should advertisements be more thoroughly screened, or are people just overreacting to these attempts at humor? How might the system be changed to avoid these blunders?
Step by Step Answer:
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon