Should consumer researchers have the right to probe into the consumers unconscious? Is this a violation of

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Should consumer researchers have the right to probe into the consumer’s unconscious? Is this a violation of privacy, or just another way to gather deep knowledge of purchase motivations?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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