Some people are more prone to be infl uenced by nutritional labels than others. Use the DDB
Question:
Some people are more prone to be infl uenced by nutritional labels than others. Use the DDB data
(Tables 1B through 7B) to examine possible characteristics of these consumers. How might this information be used by the FDA in developing marketing campaigns related to nutrition?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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