Some people are more prone to be infl uenced by nutritional labels than others. Use the DDB

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Some people are more prone to be infl uenced by nutritional labels than others. Use the DDB data

(Tables 1B through 7B) to examine possible characteristics of these consumers. How might this information be used by the FDA in developing marketing campaigns related to nutrition?

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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