Sony is introducing a 65” Ultra HD TV that has a higher screen resolution than other TVs and advanced signal processing.

The TV’s introductory price is $10,000.

a. Who should be Sony’s initial target market?

What are the target consumers’ demographics and psychographics?

b. How would you identify the innovators for this product?

c. Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.