Spontaneous purchasing of desirable products is something all retailers want. The problem is that spontaneous purchasing also
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Spontaneous purchasing of desirable products is something all retailers want. The problem is that spontaneous purchasing also means spontaneous thefts. However, security can be expensive and, above all, it deters consumer interaction and impulse buys. By creating a theft-free environment, retailers find themselves creating a negative selling environment. How big a problem is shoplifting, and is store design partly to blame?
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In the UK alone there are over 300000 shoplifting offences each year The ...View the full answer
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Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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