State the differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry,
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State the differences between the positivist and interpretivist approaches to consumer research.
For each type of inquiry, give examples of product dimensions that would be more usefully explored using that type of research over the other.
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Related Book For 
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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