What aspects of consumer behaviour are likely to be of interest to a financial planner? To a

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What aspects of consumer behaviour are likely to be of interest to a financial planner? To a university administrator? To a graphic arts designer? To a social worker in a government agency? To a nursing instructor?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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