What aspects of consumer behaviour are likely to be of interest to a financial planner? To a
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What aspects of consumer behaviour are likely to be of interest to a financial planner? To a university administrator? To a graphic arts designer? To a social worker in a government agency? To a nursing instructor?
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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