Strategically speaking, why is impression-based targeting better than segment-based targeting?

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 08:37 AM

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Strategically speaking, why is impression-based targeting better than segment-based targeting?

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Technology enables impressionbased targeting through which advertisers specify the criteria describi...View the full answer

Consumer Behavior

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