Suppose AT&T showed a gay couple using its cell service plan or P&G showed a gay couple
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Suppose AT&T showed a gay couple using its cell service plan or P&G showed a gay couple using one of its laundry products in ads on network television. Is a backlash by those who do not accept the gay community a likely response? How are such consumers likely to respond? Why?
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Ali Khawaja
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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