Find and copy or describe an advertisement for an item that reflects Americans position on the following
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Find and copy or describe an advertisement for an item that reflects Americans’ position on the following values:
a. Active/Passive
b. Material/Nonmaterial
c. Hard work/Leisure
d. Postponed/Immediate gratification
e. Sensual gratification/Abstinence
f. Religious/Secular g. Cleanliness h. Performance/Status i. Tradition/Change j. Risk taking/Security k. Problem solving/Fatalistic l. Admire/Overcome nature m. Individual/Collective n. Limited/Extended family o. Diversity/Uniformity p. Competition/Cooperation q. Youth/Age r. Masculine/Feminine
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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