The allure of U.S. consumer culture spreads throughout the world but with a lot of pushback in

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The allure of U.S. consumer culture spreads throughout the world but with a lot of pushback in many places. Critics in other countries deplore the creeping Americanization of their cultures because of what they view as excessive materialism. One French critic summarized this resistance to the diffusion of U.S. culture: He described the Euro Disney theme park as “a horror made of cardboard, plastic, and appalling colors—a construction of hardened chewing gum and idiotic folklore taken straight out of a comic book written for obese Americans.” What is your reaction to these criticisms?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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