The chapter discussed the talking window, which a German ad agency is placing in subway cars. When
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The chapter discussed the “talking window,” which a German ad agency is placing in subway cars. When the agency posted a YouTube video to promote the platform, one person commented, “At what point does it stop being advertising and start being harassment?” How would you answer this question?
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I believe it stops being advertising and starts being harassment when it is intrusive and does ...View the full answer
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Isabel Seraspi
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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