The chapter mentions some instances where market research findings influenced artistic decisions, as when a film ending
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The chapter mentions some instances where market research findings influenced artistic decisions, as when a film ending was reshot to accommodate consumers’
preferences. Many people would oppose this use of consumer research, claiming that books, films, records or other artistic endeavours should not be designed merely to conform to what people want to read, see or hear. What do you think?
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Related Book For 
Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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