Many are claiming a more individualistic style of fashion these years. Discuss whether individualism in style and

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Many are claiming a more individualistic style of fashion these years. Discuss whether individualism in style and fashion has actually increased or whether we are being conformist in new ways.

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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