The Chinese culture has a unique way of dealing with shoplifters:

When a merchant catches one, he demands a stiff fee as a penalty. Some storekeepers post a traditional slogan:

“Steal one, fine 10.” Some Chinese shopkeepers have adopted this practice, though it’s not clear that this deterrent would be legal in the United States. For example, in a Chinese grocery store in New York City, suspected shoplifters caught by the store’s security guards or staff members have their identification seized. Then, they are photographed holding up the items they are accused of trying to steal.

Finally, workers at the store threaten to display the photographs to embarrass them, and to call the police—unless the accused thieves hand over money. Some store owners share their photographs with other stores, or post them in other store branches they own.

Is this an effective and ethical response, and is it likely to deter shoplifting?