The door-in-the-face technique has two important limitations: a. The same person must make both requests. b. The

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The door-in-the-face technique has two important limitations:

a. The same person must make both requests.

b. The two requests must be close in time.

How does the principle of reciprocity explain these limitations?

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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