Why do you think Cialdini found the low-ball technique to be more effective than the foot-in-the-door technique?

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Why do you think Cialdini found the low-ball technique to be more effective than the foot-in-the-door technique? Can you think of circumstances where the foot-in-the-door technique might be superior?

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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