Why do you think Cialdini found the low-ball technique to be more effective than the foot-in-the-door technique?
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Why do you think Cialdini found the low-ball technique to be more effective than the foot-in-the-door technique? Can you think of circumstances where the foot-in-the-door technique might be superior?
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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