The power of unspoken social norms often becomes obvious only when these norms are violated. To witness

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The power of unspoken social norms often becomes obvious only when these norms are violated. To witness this result first hand, try one of the following: stand facing the back wall in a lift;

serve dessert before the main course; offer to pay cash for dinner at a friend’s home; wear pyjamas to class; or tell someone not to have a nice day.

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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Question Posted: Jul 03, 2024 02:00 AM

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The power of unspoken social norms often becomes obvious only when these norms are violated. To witness

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Consumer Behaviour A European Perspective

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