There are some publications in the marketing literature suggesting that high self-monitors are more effective salespersons relative

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There are some publications in the marketing literature suggesting that high self-monitors are more effective salespersons relative to low self-monitors. Does this finding apply to the application of the weapons of influence, or can anyone learn to apply these tools? Do some types of individuals have an advantage in terms of their ability to influence consumers?

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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