Think of a recent sport product you purchased or used. Explain whether this was a rational or
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Think of a recent sport product you purchased or used. Explain whether this was a rational or irrational decision. Evaluate this decision and whether you were influenced by any cognitive biases.
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Related Book For
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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