Think of an attitude you have towards an attitude object, which you feel strongly about. how could
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Think of an attitude you have towards an attitude object, which you feel strongly about. how could a marketer change that attitude?
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Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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