What is the difference between the cognitive, habitual and affective perspectives on decisionmaking? Give an example of
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What is the difference between the cognitive, habitual and affective perspectives on decisionmaking?
Give an example of the type of purchase that each perspective would help to explain.
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Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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