What is the difference between the cognitive, habitual and affective perspectives on decisionmaking? Give an example of

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What is the difference between the cognitive, habitual and affective perspectives on decisionmaking?

Give an example of the type of purchase that each perspective would help to explain.

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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