This chapter states that people play different roles and that their consumption behaviors may differ depending on the particular role they are playing.

State whether you agree or disagree with this statement, giving examples from your personal life. Try to construct a “stage set” for a role you play, specifying the props, costumes, and script that you use to play a role (e.g. job interviewee, conscientious student, party animal).

AppendixLO1