U nder what conditions are we more likely to engage in social comparison with dissimilar others versus

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U nder what conditions are we more likely to engage in social comparison with dissimilar others versus similar others? How might this dimension be used in the design of marketing appeals?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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Question Posted: Jul 03, 2024 02:00 AM

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Under what conditions are we more likely to engage in social comparison with dissimilar others versus similar others? How might this dimension be used in the design of marketing appeals?
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U nder what conditions are we more likely to engage in social comparison with dissimilar others versus

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Consumer Behaviour A European Perspective

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