Under what conditions are we more likely to engage in social comparison with dissimilar others versus similar
Question:
Under what conditions are we more likely to engage in social comparison with dissimilar others versus similar others? How might this dimension be used in the design of marketing appeals?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
Question Posted: