U.S. television inspires knockoffs around the world. But to be fair, many U.S. viewers dont realize that
Question:
U.S. television inspires knockoffs around the world. But to be fair, many U.S. viewers don’t realize that U.S. reality show hits such as Big Brother and American Idol started out as European concepts that U.S. producers imported. In fact, the U.K. version of Big Brother briefly went off the air after a fight broke out and housemates threatened to kill each other. In contrast, a Malaysian show that borrows the American Idol format is called Imam Muda (Young Leader). Contestants debate religious topics and recite passages from the Koran. The winner doesn’t get a recording contract. Instead, he receives a job as an imam, or religious leader; a scholarship to study in Saudi Arabia; and an all-expenses-paid pilgrimage to Mecca, Islam’s holiest city. See if you can identify foreign versions of reality shows. How have the creators of these programs adapted them to appeal to local customs?
Step by Step Answer:
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon