Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of infl uence on decisions for each of the following:

a. Brand of toothpaste

b. Purchase of a hybrid car

c. Purchase of an iPod

d. Becoming a vegetarian

e. Choice of a music DVD Answer Questions 30 to 33 using

(a) shoes,

(b) barbeque grill,

(c) car,

(d) toaster,

(e) pet, and

(f) volunteering with a nonprofi t organization.