Watch a series of ads featuring men and women on television. try to imagine the characters with
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Watch a series of ads featuring men and women on television. try to imagine the characters with reversed roles (the male parts played by women, and vice versa). can you see any differences in assumptions about sex-typed behaviour?
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Related Book For
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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