compare and contrast the real vs the ideal self. list three products for which each type of
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compare and contrast the real vs the ideal self.
list three products for which each type of self is likely to be used as a reference point when a purchase is considered.
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Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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