What consumption differences might you expect to observe between a family characterized as underprivileged vs. one whose

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What consumption differences might you expect to observe between a family characterized as underprivileged vs. one whose income is average for its social class?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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