What is LOHAS, and how is it significant to marketers?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 03:43 AM

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What is LOHAS, and how is it significant to marketers?

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LOHAS is an acronym for lifestyles of health and sustainability The term refers to a segment of ...View the full answer

Consumer Behavior Buying, Having and Being

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