What is role theory, and how does it help us to understand consumer behavior? AppendixLO1
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What is role theory, and how does it help us to understand consumer behavior?
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Rajat Gupta
used to take tution classes from my school time.
Conducted special topic claases during my graduation to help the students pass their exams.
Currently, teaching and conducting online claases during my post- graduation too.
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Related Book For 
Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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