What role does the globalisation process play in your personal consumption profile? After reflecting on that, take

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What role does the globalisation process play in your personal consumption profile? After reflecting on that, take a walk in your nearest shopping area and look for signs of the global and the local. What is from ‘somewhere else’?

What is distinctively local? Are there mixtures, or are these two domains separate? Can you identify any hegemonic brandscapes?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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