What role does the globalization process play in your personal consumption profile? After reflecting on that, take

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What role does the globalization process play in your personal consumption profile?

After reflecting on that, take a walk in your nearest shopping area and look for signs of the global and the local. What is from ‘somewhere else’? What is distinctively local?

Are there mixtures, or are these two domains separate? Can you identify any hegemonic brandscapes?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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Question Posted: Jul 03, 2024 02:00 AM

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What role does the globalization process play in your personal consumption profile? After reflecting on that, take

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Consumer Behaviour A European Perspective

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