What would be the challenges of positioning Brisbane among local and international students? Think about the associations

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What would be the challenges of positioning Brisbane among local and international students? Think about the associations that need to be emphasised among each group.

How would you communicate these associations (consider the core positioning of the brand as a ‘New World City’)?

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Consumer Behaviour Buying Having Being

ISBN: 9780655703402

5th Edition

Authors: Michael Solomon

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Question Posted: Jul 05, 2024 10:01 AM

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What would be the challenges of positioning Brisbane among local and international students? Think about the associations

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Consumer Behaviour Buying Having Being

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